Most SEO companies sell a monthly package and report traffic. We price the work per output, report the calls and forms it produced, and say so when search is the wrong place to put your money. Before you talk to anyone, read what SEO actually costs in 2026.
Customers who found you without you paying for the click. Rankings and traffic are the route, not the result, and an owner with a payroll to meet can judge one thing honestly: did more of the right people get in touch this quarter than last. Every number further down this page is tied back to that one.
The price question comes first, because it decides the rest. Our audit starts at $2,000 for a small site, page work is priced at $150 a page, paid search management starts at $500 a month, and a retainer runs $1,600 to $5,000 a month depending on scope and competition. The first look at your site is free and comes back within 24 hours, with a detailed quote in 48 if you want one. We bill the work needed to move your numbers, not a package built to fit an invoice.
Five checks separate an operator from a reseller, and you can run all five in one call. Ask who will do the work, and whether that person is on the call. Ask what the monthly report contains, and walk away if its headline number is traffic. Ask what you keep if you leave, logins included. Ask what lands in the first thirty days. Then ask what they would refuse to sell you: a company that says yes to every request has nothing at stake when it is wrong.
The shortlist now starts in a chat window. Someone looking for a supplier asks ChatGPT or Perplexity, gets four names with their sources, and calls those four. Being named there is its own work, called GEO (Generative Engine Optimization, getting your brand cited in AI answers), and it needs three things: one consistent description of your business everywhere it appears, pages written so a single passage can be lifted as an answer, and credible third parties saying what you do. The last one is slow, so it starts in month one.
Who this fits: a business with customers, a site someone can change, and an owner who picks up the phone. Local service businesses, small online stores, professional practices, anything where a search is the start of a buying decision. Who it does not fit: a business that needs sales this month, where paid search is the honest answer; a product nobody is searching for yet, because search captures demand and cannot invent it; and a site nobody will be allowed to edit for six months.
The order matters more than the list. Content comes third, because it is the easiest thing to sell you first.
We read the site, the tracking and the searches your buyers actually run, then tell you what is standing between them and you. The free version comes back within 24 hours. The paid one starts at $2,000 and ends in the audit and the roadmap that comes with it, ordered so your own developer could work through it without us.
Speed, crawling, indexing, titles, internal links, the pages of yours that compete with each other. Most small sites gain more from two weeks of repair than from six months of blog posts. This is page work priced per page from $150, so you can buy ten pages, watch what they do, and only then talk about a retainer.
Then the pages that answer what your buyers ask before they buy, the Google Business Profile if customers arrive through a map, and mentions on sites that are not yours. One page per question rather than one page per keyword: a small site cannot carry forty thin pages and still be trusted.
Four numbers every month, on one page: the calls and forms that came from search, what each one cost, the pages that moved, and how often the AI engines name you. What we stopped doing sits in the same report, with what it taught us. One page, and no meeting needed to read it.
Week one, the first month, then every month after that. No discovery phase that bills for itself.
Send the site and the three things you sell. Within 24 hours you get what is broken, what it is costing you, and an honest read on whether search is the right spend at your size. When it is not, we say so, and that call costs you nothing.
We make sure a call and a form fill are actually counted before anyone spends on traffic, fix what blocks crawling and speed, and clean up the pages competing with each other. Your Google Business Profile gets its first pass in the same month.
One page per buying question, shipped in weekly sprints, and the first mentions on sites you do not own. You see each page before it goes live. Positions move on the easier queries first, which is the point: the quick wins pay for the patience the rest needs.
The report says what came in, what it cost, what moved and what we stopped doing. Then the three things we want to try next, any of which you can cross out. It is a page, not a meeting.
Each one is a real price published on this site, not a quote after three calls. Start where your month allows, and stop when it stops paying.
Send the site and the searches you care about. Back comes what is broken, what it takes to fix, and whether search can work at your size. A full audit with a prioritised roadmap starts at $2,000, and the detailed quote follows within 48 hours.
Buy the work one page at a time. We rebuild the pages that already collect impressions, you watch what they do, and nothing commits you to a monthly fee. Ten pages is enough to know whether we are worth a retainer.
Weekly sprints across the site, the content and the AI answers, with the monthly report. Retainers run $1,600 to $5,000 a month depending on scope and competition. If you need customers this month rather than next quarter, paid search management starts at $500 a month.
Six things owners tell us about the company they were paying before.
Two small sites. Percentages compound fast from a small base, so read them with that in mind.
“Thin local coverage, slow site”
Organic traffic up 850%
“Demand there, coverage weak”
Organic clicks up 1,594%
The seven that come up on every first call. If yours is missing, ask it on ours.
It finds the searches your buyers already run, makes your site the best answer to them, and reports what came back as calls and forms. In practice: fix what blocks the site, write the pages that answer buying questions, claim the local profile where customers look, and earn mentions elsewhere. The channels are the means. The number that counts is leads.
Run five checks in one call. Who does the work, and are they on the call. What the monthly report contains, and whether its headline number is leads or traffic. What you keep if you leave, logins included. What lands in the first thirty days. And what they would refuse to sell you. Anyone who says yes to every request has nothing at stake when it fails.
Ours are published rather than quoted after three calls. An audit starts at $2,000 for a small site. Page work is $150 a page. Paid search management starts at $500 a month. A retainer runs $1,600 to $5,000 a month depending on scope and competition. The first look at your site is free, comes back within 24 hours, and the detailed quote follows in 48.
Leading indicators move in the first month: tracking accuracy, pages entering the top ten, clicks on the queries you care about. Customers follow the length of your own buying cycle, so a same-week purchase shows faster than a quote-and-visit sale. On a small travel site where SEO conversions rose 794% the starting base was small and the compounding was quick, which is worth saying plainly rather than selling as typical.
Count your locations. One shop or one service area means the map pack comes first: the Google Business Profile, the reviews, and pages that name the towns you serve. Several towns means one page per town on the same base. If you sell online or sell nationally, skip the map work and put the budget into the queries that bring orders.
The question moved, the work did not disappear. Buyers ask an assistant for a shortlist, and the assistant answers from sources it trusts. Getting named takes a consistent description of your business everywhere it appears, pages a passage can be lifted from, and other sites that talk about you. That is the work that gets a brand cited in AI answers, and it starts in month one because the off-site part is slow.
Try a month yourself first. Claim the Google Business Profile, ask your customers for reviews, write the three pages that answer what people phone to ask, and fix the slowest page. If that moves nothing, or if you have no evening left to give it, paying someone costs less than the delay. We will tell you on the first call which of the two you are.
Send the site and the searches you care about. The free audit comes back in 24 hours, the quote in 48.
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