SEO for Real Estate
Développement DEV
Guy Émond
CEO Développement DEV
Organic traffic growth
Leads from SEO
Top 10 Keywords
From low visibility to local dominance: programmatic SEO built for real estate demand.
Overview
Développement DEP is a Quebec-based real estate developer competing in a market where local search drives most buyer demand.
Despite strong projects and brand credibility, their organic acquisition was capped by technical friction, thin location coverage, and a lack of scalable landing pages to capture “city + property type” intent.
Awilix stepped in to build a growth system: a full technical + semantic audit, a prioritized roadmap, then rapid execution.
We shipped technical fixes, rebuilt internal linking, and launched 700+ local landing pages powered by an AI content spin workflow, designed to rank on high-intent queries across Quebec.
The result: compounding visibility and qualified leads from SEO.
The Challenge
Local intent wasn’t captured at scale (city + property type searches had too few relevant landing pages).
Technical friction slowed growth (crawl/structure issues limiting how fast new pages could rank).
Thin location coverage across Quebec (visibility concentrated on a small set of terms/areas).
No scalable content system to ship hundreds of local pages without sacrificing intent and quality.
SEO needed to translate into real business metrics (qualified leads and conversions, not just traffic).
SEO Work Delivered for DEP
Strategy
Awilix built a scalable local SEO engine for Développement DEP, combining technical fixes with programmatic landing pages to capture “city + property type” demand across Quebec and turn search intent into qualified leads.
Programmatic Local SEO Architecture
Designed a “City × Property Type” page system to scale local demand capture. Mapped locality clusters, defined templates, and built a repeatable structure to publish hundreds of pages without chaos.
AI Content Spin Production System
Shipped 700+ local landing pages using a controlled AI spin workflow. Each page stayed intent-led (not generic), with unique angles, localized copy signals, and consistent on-page SEO standards.
Technical SEO Foundation
Removed technical friction that was slowing crawl, indexing, and performance. Cleaned templates, fixed key technical blockers, and ensured Google could discover and rank new pages fast.
Internal Linking That Compounds
Connected locations and property types with a scalable internal linking model. Built hubs, cross-links, and navigation patterns so authority flows to money pages and rankings compound over time.
Results
Local SEO growth shipped, then compounded.
Between 06/2024 and 12/2024, Développement DEP moved from limited local coverage to a scalable acquisition engine across Quebec. Technical fixes removed friction, programmatic local pages unlocked new demand, internal linking helped rankings compound, conversions followed.
SEO Growth over 6 months
Organic Clicks, per day
Before: 25
After: 238
+850%
Impressions, per day
Before: 500
After: 4 275
+755%
SEO Leads, per month
Before: 50
After: 102
+104%
Domain Authority (AS)
Before: 6
After: 15
+150%
Top 10 keywords
Local landing pages shipped
LLM & AI Visibility Score
The Squad
Jean-Romain Noel
Head of SEO/GEO
Guillaume Dessenne
COO Awilix
Guillaume Zehren
Head of Development
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