SEO for Hospitality
Maltadventures
Antoine Gadouin
CEO at Maltadventures
Organic clicks growth
SEO conversions growth
Top 10 keywords growth
From scattered visibility to a scalable demand engine, SEO execution built to capture high intent travel searches.
Overview of our Hospitality Case Study
Maltadventures is a travel and tours brand targeting high intent searches from people planning experiences in Malta.
The opportunity was clear, demand existed, but search coverage and page performance were not strong enough to consistently capture it.
Awilix delivered audits and a prioritized roadmap, then executed the strategy end to end, internal linking, landing page on page optimization, blog strategy, search intent recalibration, structured data, UX, and CRO improvements.
The result, rapid growth in daily clicks and impressions, more Top 10 rankings, higher authority, and a sharp increase in SEO driven conversions.
The Challenge
High intent queries were not consistently captured, key tour and activity pages needed stronger on page structure.
Internal linking did not support priority landing pages, authority was not flowing to conversion pages.
Search intent mismatch limited performance, pages were not aligned with how users actually searched.
Structured data and technical signals needed reinforcement to improve understanding, indexing, and CTR.
Growth had to translate into bookings, not only visibility, UX and CRO needed to support organic acquisition.
SEO Work Delivered for Tadaaz
Strategy
Awilix executed a focused SEO growth plan for Maltadventures, combining technical fundamentals, intent alignment, landing page optimization, structured data, and CRO improvements, to turn daily search demand into conversions.
Landing Page Performance System
Optimized priority landing pages for tours and activities, improved structure, copy depth, internal anchors, and SERP relevance signals, so rankings translate into bookings.
Intent and Content Alignment
Recalibrated keyword targeting and page intent, clarified which pages should rank for which queries, reduced overlap, improved topical coverage with a clean blog support layer.
Technical SEO and Structured Data
Strengthened technical foundations and structured data, improved crawl and indexing signals, increased content understanding, supported richer visibility and higher CTR potential.
UX and CRO Lift
Improved conversion paths from organic sessions, better information hierarchy, clearer calls to action, reduced friction, ensured traffic growth turns into real conversions.
Results
SEO execution shipped, visibility exploded, conversions followed.
From 04/2025 to 08/2025, Maltadventures moved from low daily visibility to consistent high intent acquisition. Daily clicks and impressions scaled fast, Top 10 rankings multiplied, authority jumped, SEO conversions surged.
SEO Growth over 4 months
Organic Clicks, per day
Before: 4
After: 75
+1594%
Impressions, per day
Before: 197
After: 5,239
+2561%
SEO Sales, per month
Before: 10
After: 89
+794%
Domain Authority (AS)
Before: 4
After: 21
+425%
Top 10 keywords
Blog content created
LLM & AI Visibility Score
The Squad
Jean-Romain Noel
Head of SEO/GEO
Guillaume Dessenne
COO Awilix
Guillaume Zehren
Head of Development
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