SEO for Ecommerce
Tadaaz
Iris Capon
Digital Marketing at Tadaaz
Organic clicks growth
SEO conversions growth
Top 10 keywords growth
From category cleanup to authority gains, SEO execution that compounds for a multi market ecommerce brand.
Overview of our SEO E-commerce Case Study
Tadaaz is a leading ecommerce brand in personalized stationery, operating across France and Belgium.
The objective was clear, grow organic traffic and revenue in two markets, without relying on more content volume. The focus was execution, fix what blocks growth, improve what already ranks, and build authority where it matters.
Awilix delivered audits and a prioritized roadmap, then executed the plan end to end, internal linking, on page category optimization, blog CRO improvements, cleanup of zombie pages, and cannibalization fixes.
In parallel, we ran a netlinking program to strengthen domain authority and push key category pages higher.
Result, more visibility, more qualified clicks, more conversions from SEO.
The Challenge
Category pages were not extracting their full traffic potential, intent coverage and on page structure needed tightening.
Internal linking was not supporting priority categories, authority was not flowing to money pages.
Index bloat, zombie pages diluted crawl and rankings, cleanup was required to concentrate relevance.
Cannibalization reduced performance on key queries, multiple URLs competed instead of stacking.
Authority had to increase to unlock competitive category SERPs in France and Belgium.
SEO Work Delivered for Tadaaz
Strategy
Awilix executed a multi market ecommerce SEO plan for Tadaaz, combining category optimization, internal linking, content hygiene, and authority building, to grow clicks and conversions across France and Belgium.
Category Page Performance
Reworked priority category pages, improved intent matching, on page structure, copy depth, internal anchors, and CTR drivers, so rankings translate into sales.
Internal Linking Architecture
Strengthened links between categories, subcategories, and editorial content, built scalable linking patterns, ensured authority flows to transactional pages that matter.
Index Hygiene and Cannibalization Control
Identified zombie pages, reduced index bloat, consolidated overlaps, fixed cannibalization patterns, so Google focuses on the right URLs and signals stay clean.
Authority and Netlinking
Built a targeted netlinking plan aligned with priority categories, improved trust signals, increased authority score, supported competitive wins in both markets.
Results
SEO execution shipped, authority improved, growth followed.
From 07/2025 to 01/2026, Tadaaz improved organic visibility and commercial performance across France and Belgium. Category optimizations, internal linking, and index cleanup increased demand capture, netlinking supported authority gains, conversions rose with the traffic.
SEO Growth over 6 months
Organic Clicks, per day
Before: 1,192
After: 1,508
+26.5%
Impressions, per day
Before: 68,653
After: 88,356
+28.7%
SEO Sales, per day
Before: 50
After: 61
+21.4%
Domain Authority (AS)
Before: 33
After: 40
+21%
Top 10 keywords
New categories created
LLM & AI Visibility Score
The Squad
Jean-Romain Noel
Head of SEO/GEO
Guillaume Dessenne
COO Awilix
Guillaume Zehren
Head of Development
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