SEO for B2B SaaS
Bitrix24
Marina Osborn
Content Marketing at Bitrix24
Monthly traffic growth
Top 3 keywords growth
Top 10 keywords growth
Scaling Bitrix24 SEO by combining audits, content production, and continuous optimization to grow rankings distribution and organic acquisition.
Overview of our B2B SaaS Case Study
Bitrix24 is an all in one CRM and collaboration platform competing on highly saturated SaaS and productivity queries.
It required consistent content velocity and stronger SEO fundamentals to expand visibility on strategic clusters, CRM, project management, HR, collaboration, automation, and business workflows.
Awilix ran the system end to end, semantic and technical audits, keyword research and mapping, content creation, and continuous content optimization, with a clear goal, grow qualified organic traffic and increase Top 3 and Top 10 rankings on commercial intent topics.
The work focused on clarity and execution, identify what blocks growth, prioritize fixes, ship content that matches intent, improve existing pages already close to the top, and iterate based on performance signals.
In 12 months, Bitrix24 moved from 4,200 to 8,000 monthly visitors, while expanding its Top 3 keywords from 137 to 233, and positions 4 to 10 from 622 to 1,300.
The Challenge
Competitive SaaS SERPs required stronger semantic coverage and clearer intent targeting
Content velocity had to scale without losing structure, consistency, and SEO standards
Technical and semantic friction limited how fast new content could rank
Rankings needed to shift upward, more Top 3, more Top 10, not just more pages
SEO needed a repeatable workflow, audits, roadmap, execution, optimization loop
SEO Work Delivered for Bitrix24
Strategy for Bitrix24
Awilix scaled Bitrix24 SEO with a simple system, audit what blocks growth, map what should rank, ship content fast, optimize what is close to winning, then iterate.
Semantic Audit
Ran semantic and technical audits, extracted actionable fixes, defined the global SEO strategy and priorities.
Keyword and Page Mapping
Built a clean mapping between query clusters and pages so each topic has one clear target URL, less overlap, more relevance.
Content Engine - Creation & Optimisation
Produced new content and improved existing pages, structure, headings, internal anchors, depth, and CTR drivers, to lift rankings distribution.
Monthly Execution
Track performance, adjust priorities, keep shipping, compounding gains instead of one off wins.
Results
More coverage, more Top 3, more traffic.
From September 2023 to September 2024, Bitrix24 nearly doubled monthly organic traffic and expanded its ranking footprint, with Top 3 keywords and positions 4 to 10 both growing sharply.
SEO Growth over 12 months
Organic Clicks, per day
Before: 4,200
After: 8,000
+95%
Top 3 keywords
Before: 137
After: 233
+80%
Top 10 keywords
Before: 759
After: 1,533
+102%
SEO leads, per month
Before: 42
After: 80
+90.5%
CTR on blog pages
Content created & optimised
SEO Sales, per month
The Squad
Jean-Romain Noel
Head of SEO/GEO
Guillaume Dessenne
COO Awilix
Guillaume Zehren
Head of Development
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