Five to seven people sign off on your deal, and most of them shortlist you before anyone fills in a form. They search, they read two or three pages, and they ask what ChatGPT and Perplexity answer about you. Our job is to put you in both places, then report the pipeline it produced.
Qualified pipeline. Not sessions, not impressions, not a monthly count of marketing qualified leads that sales quietly ignores. If a quarter of work cannot be tied to opportunities that entered the funnel and progressed, it did not work, whatever the dashboard says.
B2B makes that hard on purpose. A technical sale involves five to seven people: the user who feels the pain, the manager who owns the budget, the security or legal reviewer, the finance signature. Each one arrives with a different question, three to nine months before a contract exists. One page and one ad cannot answer four jobs at once, so the content has to be built per question, not per channel.
Here is where most retainers break. Channels get bought separately, each one reports its own metric, and nobody owns the number that matters. Campaigns run on a quarterly cycle, so a bad assumption survives for three months. We work the other way: one plan for the queries and prompts that carry budget, the pages and ads that answer them, the paths that convert a committee, and four numbers reported every month. Weekly sprints instead of quarterly campaigns, and prices published on this site rather than quoted after three calls.
Something else changed in the last two years. A business to business marketing agency used to compete for ten blue links; now the committee asks an assistant for a shortlist and gets four names with sources. If your site is not structured to be quoted, and nobody outside your domain says what you do, you are not one of the four. That work has a name, GEO (getting your brand cited in ChatGPT, Perplexity, Claude and Google AI Overviews), and it is not a side project of SEO.
Who this fits: a B2B company with a product people already buy, a technical or considered sale, and someone internally who can say yes to shipping. Software, industrial equipment, professional services, anything with a quote and a committee. Who it does not fit: a product still looking for its market, a sale that closes in one click, or a team that needs a brand campaign rather than pipeline. We say no to those on the first call, because search cannot create demand that does not exist yet.
Four stages, in this order. Each one ends with something you can read, not a status update.
We map the account profile you actually win, the people who sign, and the queries and prompts each of them uses. Product-led software has its own motion, and the B2B SaaS page goes deeper on that. You get a backlog ranked by impact over effort, with the queries we will not chase and why.
We go after the demand that already exists: search results, paid search on margin-positive terms, and the AI answers your committee reads. Under all of it sits the technical and content base, crawl, indexing, schema, pages written per buying question rather than per keyword.
Traffic that never reaches a demo is a cost. We cut the friction on the pricing page, the demo request and the trial path, then keep the long cycle warm with lifecycle email and automation. One test at a time, so you know which change moved the rate.
Four numbers every month: pipeline created, cost to acquire a customer, payback, and citation share across the AI engines. Losers get killed in the same report, with what we learned. No channel-by-channel deck that needs a meeting to be understood.
What happens in which month, and what lands on your desk at the end of each one.
We check that conversions are measured correctly before spending a dollar on them, then audit the site, the ads and your visibility in AI answers. You get the baseline figures and a prioritised roadmap.
The pages and ads that answer the committee's questions ship in weekly sprints. Technical blockers get fixed in days. Off-site mentions start, because entity work is slow and has to begin early.
We test the pricing page, the demo request, the forms and the nurture sequences. A long cycle needs several touches, so we build the follow-up before we scale the traffic.
One page: pipeline created, acquisition cost, payback, citation share, what we shipped, what we killed. It ends with the next three bets, which you can veto.
Three entry points, with the prices we publish. Pick the one that matches where you are, not the biggest one.
We audit tracking, search visibility, ads and AI answers, then hand over a prioritised roadmap your own team could execute. Audits start from $2,000 for smaller sites, and the free version lands within 24 hours.
We fix what blocks everything else and ship the first pages, ad structure and tracking layer. Page-level work is priced per page, from $150, so you can start on ten pages and judge the output before signing anything longer.
Weekly sprints across search, paid, conversion and automation, with the monthly report. Retainers run from $1,600 to $5,000 a month depending on scope and competition, and paid search starts at $500 a month of management.
Six things B2B buyers tell us they want changed about their last agency.
One search engagement, one AI visibility campaign. The figures are the ones published on each client page.
“Saturated CRM and project queries”
Top 3 keywords up 80%
“Before the PR campaign ran”
565 placements, 22M reach
The seven that come up every time. If yours is not here, ask it on the call.
It builds and runs the system that turns existing buying intent into qualified pipeline. In practice: find the queries and prompts your committee uses, build the pages and ads that answer them, remove the friction between a visit and a demo, and report what entered the pipeline. The channels are means, not the service. We did exactly that for content velocity on a B2B SaaS platform in saturated markets, where the hard part was ranking distribution rather than volume.
Ours are published rather than quoted after three calls. An SEO audit starts from $2,000 for smaller sites. Targeted page work starts from $150 a page. Paid search management starts at $500 a month. A full retainer runs from $1,600 to $5,000 a month depending on scope, competition and how much needs rebuilding. The first audit of your current setup is free and comes back within 24 hours, with a detailed quote in 48.
The ones where your buyers already are, chosen after the audit, not before. For most B2B accounts that means organic search, paid search on margin-positive terms, conversion work on the demo and pricing paths, lifecycle email, and visibility in AI answers. Social and display come last in a technical sale, and we say so rather than selling a package that includes everything.
Demand generation creates the intent, lead generation collects it. Confusing the two is how a team ends up with a full form pipeline and an empty sales one: you harvest people who were never in the market. The split we use is simple. Capture what exists today with search and paid search, create what does not yet exist with content and off-site presence, and keep the two measured apart so you can see which one is short.
In-house wins on product knowledge, customer access and speed of internal decisions. An agency wins on range, tooling and the fact that it has already made the mistakes on other accounts. If you have a marketer who knows the product and needs execution range for a year, hire us. If your problem is positioning or a product nobody wants yet, no agency fixes that, and we will say so on the first call.
The committee asks an assistant for a shortlist before it asks you, and the assistant answers from sources, not from your ad budget. Three things decide whether you are quoted: a clean entity (who you are, consistently, everywhere), pages structured so a passage can be lifted, and credible third parties saying what you do. That last one is the slow part. We ran a digital PR campaign engineered to be picked up by AI models that reached a 25% detection rate on LLMs from 565 placements.
Leading indicators move in the first 30 days: tracking accuracy, click-through rate, cost per lead, pages entering the top 10. Pipeline follows the length of your own cycle, so a three-month sale shows in quarter one and a nine-month sale shows later, which is also when it starts compounding. Anyone promising B2B pipeline in 30 days is selling you their shortest case and hoping you forget.
The audit of your current B2B marketing is free and comes back within 24 hours, with a quote in 48.
Book the audit call